I DESIGN DIGITAL
PRODUCTS FOR PEOPLE
WHO ALREADY HAVE
ENOUGH TABS OPEN.
AI · ENTERPRISE · SYSTEMSI’m Madalena, a Product Designer currently working in Lisbon. I work across AI, enterprise platforms and complex workflows, urning messy systems into experiences that feel clear, useful and surprisingly simple.
Currently working at WPP
Projects
01 WPP Open
Turning a homepage into a contextual work surface.
02 Ethereal Nexus
Making a complex dashboard easier to navigate, manage and scale.
03 Volkswagen | One.Shop
Designing a checkout that had to work across brands, markets and devices.
04 Volkswagen ft. Europcar
Researching and shaping a loyalty programme through benchmarking, information architecture and early UX flows.
About
Design is the serious part.
The rest is mostly curiosity.
I’m Madalena Leão, a Product Designer based in Lisbon, currently designing enterprise AI experiences at WPP Open. My work spans e-commerce, mobility and enterprise platforms.
I started in Communication Design and moved into product, keeping what I enjoyed most: making complex things easier to understand. I combine research, interaction design and a strong visual foundation, working closely with product and engineering teams. I care about clear reasoning, considered interfaces and the details that make an experience work.
